Incorporating social media into your event can help boost engagement, reach a wider audience, and ultimately make it a social media-worthy event, whether you’re hosting a business conference, a charity fundraiser, or even a birthday party. Here are some pointers to help you organize a social media-worthy event.

Start with a well-crafted social media plan

Making a social media plan is the first step in organizing a social media-worthy event.

Create a strategy to engage with your audience on the social media channels they use by determining which ones they use. Do you see more engagement on a certain one more than others? Choose that one. Or if you see equal engagement on all of them, you will need to take that into consideration.

Choose the media type you will share on those platforms, such as pictures, videos, or live streams, and decide how often you’ll post. To increase reach and engagement on social media, take into account using hashtags, giveaways, and other social media engagement strategies leading up to the event or even after the event as a reward for attendance. 

Promote your event on social media

Start promoting your event on social media once you have a social media strategy in place. To raise interest, distribute teasers, sneak peeks, and behind-the-scenes material. To promote your event, think about collaborating with influencers or other social media stars and using social media ads to reach a wider audience. In order for attendees to find and share your promotional materials, don’t forget to include an engaging and memorable event hashtag in all of them.

Encourage social media sharing

Encouraging social media sharing before, during, and after the event is one of the best ways to maximize the social media value of your event.

Create Instagram-worthy experiences for attendees, such as photo booths or branded backdrops, and encourage them to post their pictures online with the hashtag for your event.

Showcase your event hashtag around the space and mention it in any speeches or presentations you give. You might also think about awarding rewards or prizes for the best social media posts that include your event’s hashtag.

Provide social media updates during the event

Posting updates on social media keeps attendees interested throughout the event. Post announcements, speaker highlights, and behind-the-scenes photos on your social media channels. Consider creating a dedicated social media team to handle your accounts and provide real-time responses to messages and comments. This will foster a sense of excitement and camaraderie among attendees and those who are watching the event online.

Post-event engagement

After the event has occurred, posting highlights and summaries on social media will help to keep the buzz going. Present attendees’ images, videos, or testimonies while expressing gratitude for their participation. Consider sharing metrics such as attendance, social media impressions, or engagement rates to show the event’s success. Utilize this opportunity to start spreading the word about any upcoming event and continue interacting with your audience on social media.

By incorporating social media into the planning of your event, you can create a memorable experience that you and your attendees can share on social media with their followers, friends, and families. By making a thoughtful social media plan, promoting your event on social media, encouraging social media sharing, providing social media updates throughout the event, and engaging with your audience after the event, you can make social media successful and interesting for both attendees and those following along online. 

If you are looking for the perfect venue for your event, look no further than TCU Place! With exceptional staff, catering, and a world-class venue, we are more than happy to make your event as social media-worthy as you! If you want to learn what we have to offer, please contact us today.