Article provided by: ProMedia
What do you see when you place TV ads under the microscope? Will you expose their declining effectiveness or find new perspectives on how they fit the digital world?
TV is a preeminent advertising form because the average person consumes a decent amount of media despite the dramatic growth of digital content. The average American is bound to see more than three ads a day within the four hours they spend catching up with a show or the news. A small or start-up business can benefit from TV ads in the following ways.
How will TV adverts help your business?
- Increased ROI
Savvy business people use ROI to analyze the success of the business campaign. In many instances, you will increase your ROI when you are smart and strategic about ads, budgets, and marketing campaigns.
Television ads can produce an ROI of 300% to 500%. They increase your marketing's effectiveness by maximizing audience reach and different ways of sensitizing the content. TV ads cast a wide net and keep your business in the minds of viewers for longer. We create a familiarity that reassures the audience of your credible performance so that they can spread the services and products by word of mouth or unpaid social media reviews.
What is different when using ProMedia?
Running an ad is not easy when you lack the strategy and creativity to transform your viewers into loyal clients. We have a wealth of information for the relationship between your brand and the audience. We expand your reach by allowing your ad to air on the right channel at the right time while using the right content and tone.
- Launch a new product
The process of launching a new product is frustrating if you do not have proper media coverage. The task is even more challenging when people do not know your brand and how it may help their lives. Social media ads are usually a bet because the reach depends on the amount you spend and the marketer’s knowledge of the latest algorithm.
Our media planners help you identify the ideal market and craft an almost impossible campaign to ignore. We negotiate the rates, make the purchases and report the progress, so you do not have to do it yourself. Ultimately, you will sell out your products faster and more effectively than you would with limited digital ads.
Announce an event
Announcing an event needs an effective and efficient way of encouraging people to seek more information about your event and brand. Here are specific ways Television marketing will help you garner more attendees and supporters:
- TV ads have more time for you to explain the event’s perks.
- The media stories make the audience comfortable because they know the ad is visible on a public platform.
- They are enjoyable to watch and give your brand and event a special status to the public.
We are ready to teach you more about how TV advertisement benefits our clients and how you can use them for exponential growth. Reach out at 1-866-851-LEAD for a free media marketing consultation now.
View Larger Map